Jeanne Ross will discuss the new book which is based on five years of research by the MIT Sloan Center for Information Systems Research. This can be seen as a successor to the famous book 'Enterprise Architecture as Strategy'. This new book systematically lays out five building blocks based on case studies. It gives practical advice for 'big old' companies for digital success, with examples from Amazon, BNY Mellon, Lego, Philips, USAA, and other global organizations.
'Design for Digital' is an essential guide for companies that want to disrupt rather than to be disrupted in the new digital landscape ! And you get the book ... for free !
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- 🔒 materiaal.pdf (Enkel voor SAI leden)
Jeanne W. Ross
Principal Research Scientist at the MIT Sloan Center for Information Systems Research